Monday, July 28, 2008

Dwindling Economy, Rising Gas Prices and Increasing Online Sales

There's a lot going on really fast with the economy, different markets are crashing, some are just budding, gas prices are crazy, and in store sales are declining.

This is no good, the only thing thats growing lately other than the foreclosure rate is online sales. Many retailers like Gap "had an 11% decline in same-store sales in the first quarter, but a 21% increase in online sales" (Rosenbloom- Union Tribune July 2008). There are other good trends that show that online sales are on track to increase in the double digits this year. This has to do greatly because of the rising gas prices, people would rather stay at home and shop than go to two or even three different malls to visit all the shops they frequent.

At Mitraflo Flash Productions we are striving to make sure our customer can get online fast and have a fair fight against the big boys. We've recently added 3 computer engineers to our team, as well as an apprentice graphic designer and another salesman. I've recently stepped down from making the sites to simply managing the different projects we've been acquiring. Since I have experience managing a website launch which today brings in over 20K in profit, I felt that our customers could get more for their money if I was directly working on the project and not the technical details of the operation.

We're starting our marketing campaign and have had some very good responses from local businesses. We recently added our technology training as part of our list of services because I noticed a waste of time in almost every office I entered. People could get a lot more done if they just knew how.