You don’t sell any products or services remember that. You SOLVE peoples problems, when was the last time you sold something that didn’t help the client solve a problem? Probably the last time you saw that guy right?
A business website should enact the same mentality. People can figure out what you sell later, focus on what problems you solve and who you solve them for. The ABC model of products hasn’t quite reached online markets yet, but we are close. When websites first were available for businesses, the biggest businesses jumped on board first, they were expensive and didn’t really help with sales, but they were new and marketing and sales departments just knew they had to have them.
That was the A level of the web design industry. Companies were able to charge tens of thousands of dollars for a basic website and their clients were eager to get it started. Once the industry died down a bit, because a lack of consumer confidence, web marketers knew they had to rethink their approach.
Businesses were under the impression that if they created a website their sales would skyrocket and they wouldn’t have to rent a location anymore and everyone was going to be driving beamers and everything was going to be peachy. But people just set up their sites, didn’t test or tune them much, and just tried to sell products instead of demonstrating why people should buy. Then they got mad when their web designer didn’t know why the website didn’t pay for itself even.
All in all a website is a marketing piece, but it is unlimited. You can have videos, audio, every product and news about every manager in your company within the site. Try getting a video in next weeks Business Journal. You can use all those different types of media throughout your site and then back and forth on different media hosting websites. Think Youtube.
In today’s world your website shouldn’t be viewed an online brochure, or that’s all it will be. It’s an online market. It’s your store online. If someone walks into your store you don’t give them the same spiel you gave the last 500 people you talked to (went to your site). You’re supposed to ask them questions to figure out what types of solutions you can provide right? We can show you how. It is the same issue that millions of websites are suffering from, and I bet your competitors are too. They’re wondering why people don’t find their site, why they’re on the 50th page of Google, and especially why their online sales are in the dumps. It’s simple because your website only sells and doesn’t solve.
