Video Testimonials Done Right

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I’ll admit it I was wrong. I wanted my customers to create video testimonials for their websites so we could show the world some happy customers. But I made the same fatal mistake that every salesperson, marketing crew, and company makes in their quest to serve the customer. I made it all about the company and how great it is instead of focusing on the customer. Our method was simple at first; have a bunch of your different types of customers talk on camera for a minute or two about how great your products/services are. We had only half the formula, if that.

The main focus of these testimonials should have been to overcome objections. These objections stem from a couple different reasons.

• you didn’t establish enough rapport
• you didn’t listen to the customers real problems
• they don’t have the money (doesn’t know about your credit terms)
• wants to shop around
• already has a supplier they like
• no confidence in you/your company

Billions of dollars have been lost in commissions and profits for these couple of reasons. There are more but these are some main reasons that occur over and over again. If you let them kill the sale every time, then you’re not doing a very good job selling are you? It’s not too late we can still fix this.

Here’s the solution: an arsenal of video testimonials with happy customers praising your product with questions and answers that revolve around common objections. That way when your customer tells you “I already do business with CompetCo.” You can say “Oh yea a lot of our customers used to do business with them, look here is a video of Karen one of our best customers from AttractCo she actually switched over from them because (X. Y and Z) look. Play the video: Happy customer who had a problem you could solve better than CompetCo, kill the objection and close the sale.

Some questions you could ask customers in your video testimonials include:
• You shopped around with different companies and finally settled with us why is that?
• You thought we were a high priced option for your business, but after you shopped around what did you find?
• You’ve been (doing business) with our company for 6 months why?
• How do you feel about our company?
• Shortly after doing business with us you referred your (brother-in-law) so we could help him in the same way we helped you what did he say about our services?

These questions go way beyond the classical, “now why did you buy the blue one?” Sort of testimonial your customers are used to seeing. They’ll close many more sales if you use them to your advantage. Any questions email us @ mitraflo@gmail.com or visit Mitraflo Flash Productions for more info.

5 Things you have to do for your customers on your Website

There are many fades that come and go in online markets, some of these pointers are new and some should be obvious, but they will all help get the right type of customers the different solutions you provide in a very simple and inviting way to make your customers happy. Simplicity and usability is everything. Take these tips and make them your own, your customers will thank you later.

1. Separate your customers into categories.

2. Do Your Homework

3. Talk to your customers

4. Make your phone number available and obvious

5. Keep them updated

Separate your customers into categories.

The best thing you can do for your buyers is separate information for them. Make it easy for them to find information that is significant to them and that solves their problems. The first page should act like a hub to sort out your customers and point them in directions that gives them information they care about. Different buyer’s different needs. Too many websites assume that only one type of buyer visits the site, you need to realize you have different types of customers and they need different info. This way you’ll answer questions they have and give them information to consider that they probably never thought of. You’ll look like a pro before you even start selling. That’s building rapport.

Do Your Homework

You’re supposed to be the expert in your industry you can put yourself above 90% of your competitors by reading in your industry every day. Your customers will thank you. In addition to that, you need to figure out where your customers are looking for answers and asking questions online. You will see the same sort of problems come up for your different buyer types and you can solve them. Whether they buy from you or not your name and website link will be there forever, for everyone that has that problem and people will start to ask for your help. But you need to put yourself out there for your potential customers. There are people online right now asking for solutions you provide, you are an expert of your industry, and it is your duty to help people in need.

Talk to your Customers

Your potential buyers are online right now looking for answers to their problems. Most of the time their questions are answered by complete strangers who often know less about the situation and even less about possible solutions to the inquirers problem than you or most people in your company. This is your industry and you should be the one people turn to for answers. If you aren’t participating in blogs you should have a forum on your website so people can discuss events and problems that affect your industry. People are online discussing problems your product or services solve and you are in the dark waiting for somebody to call you. Get yourself out there.

Make your phone number available and obvious

Too many companies hide behind there websites and it seems they don’t want to speak to their customers. There are many potential buyers who want to speak to a live human being who can more readily answer their questions. And there are many other people who still don’t trust doing business with a machine. Put your phone number in obvious places like at the top of each page, the bottom, and even in the title bar of your site. You wouldn’t believe how much more business your website will generate by making your phone number easily available.

Keep your customers updated

Being that we are in the information age and things change so rapidly there’s no way that your customers can keep up to date with what’s happening with your industry. Keep in mind that they do business in at least five to ten different industries. And it is up to you to communicate nuances in your field. This will not only help your customers stay loyal to you but by updating the content on your site, or blog with information that deals with your industry and company, the search engines will scan your site more often and give you a higher ranking according to their algorithms.

All this info here is for your customers, but by keeping new content that is valuable in that it solves your potential buyers problems you will generate links and rank higher in search engines. Use keywords in your posts and websites that people use in your industry. Simplicity and clear language will get you noticed. Content is king, so do your homework and get the best information that will solve your customers’ problems onto your site.

The Now of Online Marketing

Ok so I guess I've been making websites all wrong for the past year. I've been reading a new Online Marketing book by David Scott. He explains how a lot of websites are a one shot try for everyone that ends up there, it's just like having a commercial that targets everyone and appeals to no one. So the first step to abide by the new rules of online marketing is to divvy up your potential buyers. So I'd put my clients into different categories. I have established medium sized businesses trying to help maintain customer loyalty. I have small businesses trying to get more customers and hope that a website will push them to the next level and separate them from their competitors. I talk to people who are starting businesses up and aren't going for the traditional brick and mortar store and will need more help with online marketing than any other clients. Then I will also be helping people who are amateur actors singers models or hobbyists that want a website to post their portfolio so they can get noticed by the right people.

Now I go blogging. I learn how they talk, what keyword phrases they'd search (so i can pick mine) where and when they communicate, what troubles them, what they are really looking for so I can have just that on my site for the individual buying persona's.

Now I have to rebuild my site Mitraflo Flash Productions.

I can go two routes I can redo everything and on the main page put "click here is you are a small business owner" "click here if you're star" "click here if you are starting a business" and the like. Or I can keep all the info I already have because it is still relevant to all my clients to some extent and add these links under a subsection and give my clients individual PHP landing pages where they too can post questions and have individual forums for my different prospects.

This way I can appeal to my different prospects and market to them individually instead of giving everyone the same info that they probably don't all want. This would be impossible with a radio or print ad, and that's the beauty of it. Online you have the upper hand to market to the different clients you may have. You can establish yourself as an expert over others that may have been in your industry years longer than you. But things always change so the things that were important online 5 years ago, are either of little importance or even irrelevant today. By establishing a solid page for your different types of clients you will create top of mind awareness. Having good content is key to becoming an online icon. Good content means individualized content for the different people that should be doing business with you. If you have a the same web page for everyone who goes there you are probably talking to just 20% of your market, and leaving the rest in the dark. Give individualized info for your people engage their needs and problems and provide them benefits that will spark interest and hit the hot buttons that you see are big problems for them from your blog research these are written by your customers and looking for them is about 5 clicks away, so there are no excuses. Show them the light.