Why you are making a website and How to set it up.

The internet can create for you and your business a presence larger than any storefront in any location ever could. By marketing online you can reach your target buyers at a more cost effective price. People are online searching for what you sell right now. Remember three fourths of people can not find your business without a website, and if you don’t provide them with info that pertains to them forget it. Being there with the right info for each of your individual buyer personas establishes you as an expert in your industry, grows instant credibility, and ignites buyer interest.

How many sites have you been to that talked a great deal about the products and services the company had to offer, but did not seem to understand your problems or provide any info that you cared about? There can only be one way you landed on that page, they tricked you. Too many internet companies today rave about how many hits they get on their sites. This is the folly of yesterdays marketing department. Hits mean nothing without a conversation to sales. I’d rather work increasing my sales percentage first then worry about getting more traffic.

Building a website is not the same it was a couple years ago. Content is, always has been and will always be king. The old way of doing things simply turned into an expensive brochure you could access online.

By subdividing your different buyer personas and researching their problems, how they talk (how they search) and where they look for solutions to their problems you will have done more research than probably 90% of your competitors. It may sound like a lot of work but this info will help you establish rapport with your buyers and is usually less than 10 clicks away; if you know where to look. Now that your homework is done we can begin to build your site. We will make individual landing pages for your different types of buyers. We give them answers to the problems we see coming up over and over then we sprinkle it with facts that open their eyes and then and only then we recommend a product or service on your actual site. Three steps: Divide, Solve, and then Sell. The old method of having a site that appealed to no one except the ego of the company is over.

Many companies get people on their site but don’t give them any answers. They instantly try to sell something. As soon as the surfer realizes they clicked to see a commercial and not to get answers the window is closed. Patience is a virtue. The hit is gained but the sale is lost. The company had its chance but they only offered to help take someone’s money. So much for all that search engine optimization.

Too many companies fail to realize that their content is their search engine optimization. It is content that gets you noticed online. Build your site to engage customers and drive traffic at the same time. You know a lot of things about your industry that people want to know. You should blog. You have happy clients that would love to see your business grow. So show the world. You see testimonials all over the internet. How much more powerful would a video of praise be on a future prospect? We need to figure out how your customers want to take in info. Some people like to read, some like to listen, and some like to watch. The internet makes all of these readily available.

If you build it they will come. No matter what your path is going to be, I only recommend that you begin to blog. Share your insight with others online who have problems you can solve. Participate in other peoples’ blogs then build your own. People will see that you are the problem solver and will ask for your advice. The internet is immortal and your ideas and tips will be posted there forever. Even if the people you help do not buy from you every person that searches for those same answers will see your name and your company’s link there with an answer that might trigger a buying decision. The question is will they see your link or a competitors?