There are many fades that come and go in online markets, some of these pointers are new and some should be obvious, but they will all help get the right type of customers the different solutions you provide in a very simple and inviting way to make your customers happy. Simplicity and usability is everything. Take these tips and make them your own, your customers will thank you later.
1. Separate your customers into categories.
2. Do Your Homework
3. Talk to your customers
4. Make your phone number available and obvious
5. Keep them updated
Separate your customers into categories.
The best thing you can do for your buyers is separate information for them. Make it easy for them to find information that is significant to them and that solves their problems. The first page should act like a hub to sort out your customers and point them in directions that gives them information they care about. Different buyer’s different needs. Too many websites assume that only one type of buyer visits the site, you need to realize you have different types of customers and they need different info. This way you’ll answer questions they have and give them information to consider that they probably never thought of. You’ll look like a pro before you even start selling. That’s building rapport.
Do Your Homework
You’re supposed to be the expert in your industry you can put yourself above 90% of your competitors by reading in your industry every day. Your customers will thank you. In addition to that, you need to figure out where your customers are looking for answers and asking questions online. You will see the same sort of problems come up for your different buyer types and you can solve them. Whether they buy from you or not your name and website link will be there forever, for everyone that has that problem and people will start to ask for your help. But you need to put yourself out there for your potential customers. There are people online right now asking for solutions you provide, you are an expert of your industry, and it is your duty to help people in need.
Talk to your Customers
Your potential buyers are online right now looking for answers to their problems. Most of the time their questions are answered by complete strangers who often know less about the situation and even less about possible solutions to the inquirers problem than you or most people in your company. This is your industry and you should be the one people turn to for answers. If you aren’t participating in blogs you should have a forum on your website so people can discuss events and problems that affect your industry. People are online discussing problems your product or services solve and you are in the dark waiting for somebody to call you. Get yourself out there.
Make your phone number available and obvious
Too many companies hide behind there websites and it seems they don’t want to speak to their customers. There are many potential buyers who want to speak to a live human being who can more readily answer their questions. And there are many other people who still don’t trust doing business with a machine. Put your phone number in obvious places like at the top of each page, the bottom, and even in the title bar of your site. You wouldn’t believe how much more business your website will generate by making your phone number easily available.
Keep your customers updated
Being that we are in the information age and things change so rapidly there’s no way that your customers can keep up to date with what’s happening with your industry. Keep in mind that they do business in at least five to ten different industries. And it is up to you to communicate nuances in your field. This will not only help your customers stay loyal to you but by updating the content on your site, or blog with information that deals with your industry and company, the search engines will scan your site more often and give you a higher ranking according to their algorithms.
All this info here is for your customers, but by keeping new content that is valuable in that it solves your potential buyers problems you will generate links and rank higher in search engines. Use keywords in your posts and websites that people use in your industry. Simplicity and clear language will get you noticed. Content is king, so do your homework and get the best information that will solve your customers’ problems onto your site.
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